BEST ANSWER: The only
right answer is to describe what this company is offering, being sure to make your
answer believable with specific reasons, stated with sincerity, why each
quality represented by this you're coming from a company that's the leader in
its field or from a glamorous or much admired company, industry, city or
position, your interviewer and his company may well have an "Avis" complex. That is, they may feel a bit defensive about
being "second best" to the place you're coming from, worried that you
may consider them bush league.
This anxiety could well be there even though you've done
nothing to inspire it. You must go out
of your way to assuage such anxiety, even if it's not expressed, by putting
their virtues high on the list of exactly what you're looking for, providing
credible reasons for wanting these qualities. If you do not express genuine
enthusiasm for the firm, its culture, location, industry, etc., you may fail to
answer this "Avis" complex objection and, as a result, leave the
interviewer suspecting that a hot shot like you, coming from a Fortune 500
company in New York, just wouldn't be happy at
an unknown manufacturer based in Topeka, Kansas.