TRAPS: This question
tests whether you've done any homework about the firm. If you haven't, you lose. If you have, you
win big.
BEST ANSWER: This question is your opportunity to hit the
ball out of the park, thanks to the in-depth research you should do before any
interview. Best sources for researching your target company: annual reports,
the corporate newsletter, contacts you know at the company or its suppliers,
advertisements, articles about the company in the trade press.
